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Mr Benn for the The Insurance Emporium - Safari (2017)

Synopsis

Nexus Studios collaborated with The Chase Creative Consultants to bring the much loved children's television character Mr Benn out of the 1970s and into the 21st Century in two beautifully hand-crafted adverts for The Insurance Emporium.

To capture the original essence of Mr Benn for the films 'Safari' and 'Krakatoa', thick drawing paper, ink pens and watercolours we bought. He explained "Mr. Benn has a very specific wobbly line that can only really be replicated by drawing on textured paper, the same goes for his watercolour textures".

Of the update Massie added "We wanted to treat Mr Benn as if he had been cryogenically frozen for 40 years and has suddenly woken up. Now when he walks down the street, kids go by on micro scooters instead of go-karts and there are kebabs strewn on the floor".

All of the of the characters and environments by we drawn by hand and the artwork was then scanned and animated by an in-house team at Nexus Studios. Watercolours were painted onto paper and then incorporated for the authentic Mr Benn look. Both adverts use the iconic original soundtrack from the 1970s cartoons for a truly nostalgic feel.

Credits

Directed by Felix Massie

Animated by Sim Marriott, Ben Ommundson, and James Hatley

Production Company: Nexus

Executive Producers: Jeremy Smith

Producer: Fernanda Garcia-Lopez

Production Manager: Eloise Padmore

Project Lead: Mark Davies / Dave Walker

Storyboard Artist: Yohann Auroux

Art Director: Chris Martin

Illustration: Ieuan Protheroe, Alarico Ciaramelli

Compositing: Andy Hague, Dom del Torto, Alexandros Gotsis